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Saturday, October 12, 2013
How to Create a Logo With Microsoft Office
1. Open Microsoft Publisher in the Office suite. Publisher is part of the Small Business, Professional and Ultimate Office Suites. If you have a different package, you can purchase Publisher separately.
2. Think small, design big. Build your logo to fill the whole page, but remember that all components need to be visible when shrunk small enough to fit on a business card. If you design at business card size, the logo will look bad when blown up to fit on a T-shirt or report cover.
3. Import necessary graphics by clicking on 'Insert,' then 'Picture.' If you have a graphic designed, click 'From File' to open up a file selection box. If you don't, select 'From Clip Art' and choose a clip art image that works for your company.
4. Set up your logo using the appropriate graphic file and your company name. If appropriate, you can include a company motto. Make each phrase or graphic its own item and move them around each other until you've achieved an attractive arrangement.
5. Build three to six versions of the logo and run them by trusted advisers. Take the top two candidates to develop further.
6. Add color to the logo as seems appropriate using the color palette in your toolbar. There are different buttons for selecting color for lines, text and fill colors. If necessary, use the 'More Colors' option at the bottom of the color palette to customize the colors that work best for your logo.
7. Run the colorized finalists by your advisers, using different advisers if possible.
8. Check with local and regional competitors to make sure your logo isn't too similar to existing logos. You want all your advertising to direct people to your business.